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Approved Garages make significant investment in campaign with talkSPORT Radio

by Simran Sehmi | 30 Mar 2021

Approved Garages make significant investment in campaign with talkSPORT Radio

April welcomes a first for Approved Garages with the launch of a new campaign exclusively on talkSPORT Radio during 2021.

Approved Garages is Alliance Automotive’s lead generation platform for their garage networks,  giving customers access to over 1000 carefully selected local garages. With over 2000 mechanics trained every year; customers can rest assured that their vehicle is being handled by skilled technicians.

The radio campaign raises awareness of the platform and its benefits.

The campaign will run from 1st April to mid-July and will coincide with the UEFA European Championship set to take place in June, which is expected to be a high-profile sporting event popular with talkSPORT Radio listeners.

Garage Networks Manager Maria McCullough commented, “We are very excited to announce this advertising campaign with talkSPORT radio. The listening figures and the potential reach of the station is very impressive, and we feel it is the best option to generate maximum interest. This campaign offers an effective means of promoting the network and at a time when we predict garages may experience a quieter few months due to the MOT extension last year.  We hope this illustrates our continued dedication to drive the network forward even during these difficult times.

The talkSPORT Radio platform is the largest sports radio station in the UK, listened to by over 3 million listeners a week.

talkSPORT is available on MW: 1053, 1071 & 1089 as well as digital radio.

Make sure to listen out over the coming weeks and months.

Quick steps to selecting your Approved Garage…


Firstly, pop in your postcode or town


Select a garage near your location


Speak to a trusted mechanic, send an online enquiry or book online


Then, sit back in the knowledge that your vehicle is in safe hands