Meet Axle, the Approved Garages mascot. He is our technician robot, here to guide all motorists to safer driving and tips on how to keep your vehicles running smoothly.
Born in 2017, Axle is destined for great things. We created this mascot, to not only support our messages via darts sponsorship, but we hope he will also provide a personality for our brand.
We called on the public to help us name him in our Twitter Poll. The over-whelming favourite turned out to be ‘Axle’!
Great mascots are not just instantly recognisable, but also wholly associative with the company they represent. This is what we wish to achieve with Axle. So, without further ado, here he is:
We’re so excited for him to make a debut at the first Premier League Darts event with his very special Approved Garages prize draw. More on that later though!
In the meantime, have you got any questions for Axle? Want to know his favourite colour? Favourite food? Or maybe you’d like some tips on how to save fuel, drive safer, or keep warmer in your car this Winter? You can use the hashtag #AskAxle and tag @approvedgarages Twitter for your chance to have your questions to be answered.